Dr. Jeremy Brubaker

We are no longer in the age where the doctor knows best, is a family friend and never questioned. So the question is, what type of business are we in and how do we function in it.  Be honest, most of us are not naturally business minded, we are more mission minded and health conscience.  That’s why you’re in chiropractic school and why we become chiropractors.  As you are well aware, most chiropractic colleges cannot give us the business education we need, and honestly they shouldn’t.  They are not business colleges, they are chiropractic colleges.  It would be like going to your cardiologist for an atlas adjustment, it just doesn’t make sense.  First off, as chiropractic students and doctors we are inundated with management and consulting companies trying to give us business help.  What I’m going to say next may shock you, especially those of you who knew me in school.  I say thank goodness and thank God for some of them that help us become successful.  Now be careful who you deal with, just like anything in life, but don’t rule out all of the folks out there to help you based on a couple knuckle heads.

We’ve been blessed to have a great experience when it comes to getting help in practice and we were taught by one of my mentors the essence of the business we are in.

To quote Dr. Tom Owen, he told me “You’re in the People Business Buddy”.  That has always stuck with me and has kept me grounded even when the success came.  If you plan to be in the chiropractic business long term, you must realize that the management and structure of your practice are vital to success. But without remaining focused on why you are there, and who you are there for, you’ll struggle even if you’re bringing home a decent living.  That may sound counter intuitive, but there are way too many burnt out frustrated chiropractors out there that have profitable practices.  Knowing that as you begin your career may help you avoid that type of situation.  Even if you’re one of those frustrated docs, take some time today and look back at the enthusiasm you had as a fledgling doctor and get it back!

Question: What lights your chiropractic fire?  Protect that flame with your life.